Our approach is to listen to you to understand the challenges you and what you want to achieve. Every organisation is different.
At the heart of it, we help you grow, broaden and diversify audiences. We use team consultation and audience insight to help you be bold and feel inspired.
You might want to:
Build your brand – hone in on your distinctive proposition that will work for the audiences you want to win and help you stand out. Our collaborative approach will articulate your identity in words that illuminate it for everyone in the team, so they understand how they can deliver it in their area.
Understand your audiences – get to know what audiences think and feel; what matters to them; what they need and want from you; how they perceive you (and why); what messages are getting through, and what messages resonate with them? By truly listening to them and understanding the audience perspective, you can have influence on the right people.
Make audience-focused decisions – bring in the voice of the audience to help shape your brand strategy, new initiatives, upcoming programmes, campaigns, anything – making sure you deliver it in the most on-brand and powerful way possible, ultimately maximising the audience.
Build a fanbase – we think fandom can offer a useful alternative lens to think about audience relationships. Being a fan can be about finding inclusion and acceptance – the expression of social and personal identity. It can feed our need for belonging. These are needs the arts can help fulfil. In fandoms we see diverse groups of individuals brought together into relationships involving affinity, enthusiasm and active participation. We can help you take a fresh look at the invitation you’re presenting, the experiences you’re crafting and ways you’re interacting with audiences perhaps coming to you for the first time.
Whatever we do
- We will always
Provide simple, intuitive tools and solutions.
Listen and understand you. We’ll be collaborative and straightforward.
Have fun doing it. We’ll bring energy – so your teams are invigorated and empowered.
Be ambitious and challenge you. We’re invested.
- We'll never
Leave you with a meaningless set of adjectives, or a complicated matrix that you don’t know how to use.
Assume we have all the answers or offer a ‘one size fits all’.
Go through the motions. No death by powerpoint.
Shy away from difficult conversations if we can see a brighter alternative.