What we do
We’re here to help you build your brand; understand your audiences; broaden and grow your fanbase. We’ll help you get to the heart of your organisation’s “why”, so absolutely everyone in the team is on the same page. And we’ll help you develop your brand, so potential audiences understand this too.
We often ask audiences what they think. They can help you understand the signals your current brand is giving. And we can test your plans on them before you make changes. So you can be even more confident of getting it right.
To quote the great Dolly Parton, “Find out who you are. And do it on purpose”. Brand authenticity is what compels the right people to make powerful connections with you and this is how fanbases grow.
We do focus on the big ideas, but will never fly off leaving you with an unactionable strategy document. We’ll work with you to build the simple tools you and your teams need to authentically deliver your brand, connect with audiences and some exciting initiatives to entice and invite new fans.
Why we do it
The organisations we work with have in common a belief that they can make the world better, and a vision for how that might come to be.
But sometimes there is a disconnect. It’s easy to do “Values” work where you have a list of adjectives no-one knows what to do, and then do “Marketing” that makes false promises. (If this sounds familiar we’d love to chat.)
But what if your brand articulated messages that are a compelling, authentic reflection of what you can offer – a promise that is clearly understood by those outside.
We’ll involve everyone from the get-go so no one is left behind. And we’ll build practical toolkits and handy ready reckoners, so it is easy to take steps to ensure the messaging and the gestures align.
We can also test these ideas on your audiences, using them as an honest barometer of how near or far from your desired position you really are, and how you might close that gap.
Who we are
Jo Taylor
Director
jo@hdk.digital
I have been working in the cultural and non-profit sector for 30 years. For the last 4 years as Director of Audiences at Rambert and a member of the Executive team, I’ve led all marketing, digital, community and participation activity. The Rambert Audiences Team is dedicated to growing and diversifying Rambert’s fanbase, widening access and deepening relationships with Rambert’s brand.
Lorna Dennison
Director
lorna@hdk.digital
I have been working in the cultural, creative and leisure sectors since 2007 with a focus on using audience insight to inform strategy and make better decisions. I was previously Insight Director at Morris Hargreaves McIntyre (MHM), leading consultancy and insight projects including brand, audience development, product testing, membership strategy, evaluation, market positioning and feasibility.